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Here’s five often forgotten search engine optimization tasks that can help boost your rankings and were observed from around the web recently:
Many SEMs tend to get wrapped up in content creation and link building as ways to push rankings. While these SEO tasks are important and crucial to the success of a website, there are other smaller tasks that are equally important and will have similar impact.
While these won’t replace link building or content creation, they can supplement your monthly SEO tasks to grow even further.
Not all backlinks are created equally. If you have a lot of backlinks from low quality websites will hurt you. You might have not created those links, or even known where they came from, but it doesn’t matter. Google is an algorithm, they are indiscriminate about who they flag for bad backlinks.
Using Google’s Search Console or tools like SEM Rush / Moz can help you find out what sites are linking to you. If there are a lot of questionable ones, disavow them with the Google disavow tool.
The vast majority of internet traffic comes from video. If you are looking for SEO signals from Google, having engagement on YouTube helps them know that your content is of high value. So start making video content to grow the diversity of your content, but don’t forget to optimize it like you would your blogs.
Take the time to write a helpful description and include links to your website where folks can learn more. The same rules of “internal linking” apply even when the content is hosted on YouTube.
We’ve all got that one blog that gets tons of traffic. So how are you leveraging it to keep it strong and then converting? Are you writing supporting blogs that are canonicalized to show Google that this is the most important piece of content in that subject matter? These kind of internal linking strategies can help showcase content that will convert users and meet the goals of SEO, which are more sales.
Do you have a competitor who’s got content that you’d like to rank for? Steal the idea. Just do a better job of creating that similar content. If they have 4 outbound links, do 5 better ones. If they have generic examples and images, use higher quality and more useful ones. “Real artists steal” isn’t just for designers, marketers can leverage their competitor’s work to help themselves too.
Alt image tags aren’t just for Google, you know. Lots of people use these tools every day to help them use the internet. The benefit is now two fold. Not only do you get to have your website be more useable for folks with impairments, Google won’t be too upset with it either.
Why? It’s reading your website in a similar way as a lot of screen readers. So those descriptive tags, and easy navigation items that you were primarily using to help those who need it, now help the search engines navigate your site better.
There will never be a replacement for link building and page optimization, but these items can enhance your links and content by rounding out your SEO strategy. There are tons of other things you can do, but these simple SEO tasks will help you get where you need to go in the search engines with less effort.
Many SEMs tend to get wrapped up in content creation and link building as ways to push rankings. While these SEO tasks are important and crucial to the success of a website, there are other smaller ta...
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Here’s some sweet Instagram tricks that were observed from around the web recently:
Mute annoying users without the risk of offending them with an unfollow.
Put your most-used filters up front for faster posting.
Looking for inspiration? Why not review what’s already inspired you.
Don’t let anyone who has access to your phone know how obsessed you are with your frenemies.
Permanently remove specific searches (accounts, hashtags, places, etc.) from appearing in the search bar.
Never miss a post from your favorite people and brands!
You don’t need to log in and out to switch between accounts.
Note: You can add up to five accounts.
Pinterest isn’t listed as one of the network choices when sharing a post from Instagram, but there are workarounds for both Instagram mobile and desktop.
Whether you need to hide an offensive comment or erase a typo, deleting comments is easy.
Dealing with a social media troll? Comment controls allow you to filter and block comments containing specific keywords.
The perfect hack for squirrelling away bits of inspiration. Or use this feature to keep tabs on your competitors.
This is possible thanks to Instagram’s archive feature.
If you favor the long-form caption a la National Geographic, this hack will make your posts more readable.
Note: The breaks will start a new line, but not create the white space that you would see between two paragraphs. If you want a paragraph break, write out your caption in a note app and copy it to Instagram. To break up lines further, consider using punctuation, such as bullet points or dashes, to hold the place of an empty line.
Get creative and have fun with Instagram’s grid format.
For those who want something close to—but not quite—the #nofilter look.
It’s an Instagram Story that never disappears!
If the audio is bad and/or doesn’t add to the viewing experience, you may as well remove so it’s not a distraction.
Note: This can also be done in Instagram Stories. After recording a video, simply tap the volume control icon at the top of the screen to mute.
You’ve snapped the perfect shot and edited it to perfection, but the perfect caption eludes you. Save the post as a draft—with all your edits intact—and come back to it later.
Note: To delete a post from your saved posts, select Manage to go to Drafts, then tap Edit. Select the posts you’d like to get rid of and tap Discard Posts at the bottom of the screen, then tap again to confirm.
Note: this feature is only available on select Android devices, iPhone SE, 6S, 6S+, 7, 7+, 8, 8+, and X.
Brands can use this feature when partnering with other businesses or influencers for announcements, Instagram takeovers, and the like. Or, encourage your followers to join a live Q&A you’re hosting.
The Instagram Story version of a regram—great for sharing user-generated content or giving a shoutout to another relevant brand or influencer.
Note: You can only share posts from public accounts. If you don’t want your posts shared on Instagram Stories by other people, you can opt out in settings.
Show off how hip your brand is.
For brands, this is great way to give a shout-out to another business or showcase an influencer in a takeover.
In case you want to publish it on a different channel at a later date.
If your Story’s hot and you want everyone to see it—even those who don’t login during the 24 hours that it’s live—publish it on your profile.
Want to know how your Story’s doing? Check out this little-known feature to find out who’s watched it.
Note: You can also choose to hide your Story from people as you’re looking at who’s seen your Story. Just tap the three dot icon to the right of the person’s name and select Hide Story From [Username].
You don’t have to watch Stories in a strict progression if you don’t want to.
A picture says a thousands words, but sometimes you only want to say a few words.
Now you can share that wide-angle company photo without cutting out Gary from accounting.
Brands can now keep their best Stories on their profiles for as long as they like with the Instagram Stories Highlights feature.
Note: Highlights stay on your profile until you remove them, and you can have as many Highlights as you’d like.
You can do this for individual post, or set it up so all your Instagram Stories automatically our published on Facebook as well.
Another feature available to business accounts.
Note: The recording will be available for 24 hours. While it plays, it will display all the comments and likes from the original broadcast. Brands will also be able to see exactly how many people watched the video—both live and in Stories.
You can now link to a hashtag page or another account in your bio.
Note: When you mention someone else’s profile in your bio, they will receive a notification and can choose to remove the link. Their profile will remain in your bio but without a link.
Has your brand ever been tagged in an image that you’d rather not be associated with? There’s ways to remove it from your profile.
Pro Tip: You can also choose whether or not you’d like tagged photos to appear on your profile. To do it, go to the Photos of You page, tap the three dots icon, select Tagging Options, then choose either Add Automatically or Add Manually.
If you’d like to break up the block of text that is your bio, this hack is for you. Line breaks are a great way to include info in a visually appealing way.
Note: Whether edited via mobile or on desktop, profiles viewed on desktop will appear without line breaks.
Your bio is a great place to drive traffic to your website or another social channel with a link.
If you’re a brand and still don’t have an Instagram business profile, you’re missing out on key features and insights. Make the switch now.
Great for content inspiration!
If you often use the same hashtags for every post, save them in a note to save time.
Don’t clutter your captions. Hide your hashtags to keep the reader focused on what’s important.
If you don’t want your followers to know when you were last active on the app, you can turn off activity status within Instagram Direct Messenger.
Note: If you select multiple recipients without creating a group, each user will be sent the same message separately.
You can send your own live video or one you’re watching to a user or group of users.
Master these Instagram hacks and start posting like a pro.
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Google is committed to building products and programs that help small businesses grow. Unfortunately, they continue to receive complaints from business owners about calls they receive claiming to be from Google. Often these calls are actually third-party companies who are trying to take advantage of them. Sometimes these scammers claim to be able to improve a business’ Google Search rankings, other times they charge money for services that Google offers for free. Understandably, these scams are frustrating for business owners and for Google.
Earlier this month, the Federal Trade Commission brought action against Point Break Media, LLC (and related entities and individuals) for misleading small businesses with threats to remove their listings from Google Search and Maps and demands that they pay for unwanted search optimization services.
In the past, Google has taken various actions to try to stop these predatory practices. And today Google is taking additional steps to address the bad actors that are targeting businesses.
Specifically, as of today:
They’ll continue to take action against these scams and the companies behind them by evolving their products and systems to identify bad actors, making policy changes, making law enforcement referrals and taking legal action when possible. But in addition to Google's efforts, here are a few things you can do immediately to protect yourself:
Small businesses are a crucial part of the economy, and fraud shouldn’t get in the way of helping them grow. Google is committed to protecting it's users and taking action to combat scams that take advantage of Google My Business.
We’re committed to building products and programs that help small businesses grow. Unfortunately, we continue to receive complaints from business owners about calls they receive claiming to be from Go...
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Here's some juicy blogging tips from industry experts that our digital ravens observed from around the web recently:
It doesn’t matter how big or small your business is. With the help of a website, you’re one step closer to achieving your goals. The next step is to build a successful business blog.
Business blogging can do so much for your business. It helps you establish authority by writing articles that add value to your readers. It also helps in driving traffic to your website so visitors would know your products or services.
A few statistics to show why blogging is crucial for your business:
If you’re ready to start blogging now, here are 19 tips from the experts on how you can build a successful business blog.
“Business blogging is one of the most competitive niches you can get into, so if you’re just starting out it will be critical that you find a unique angle that isn’t already being covered well by other bloggers. You could do this by writing about a specific type of business (i.e., how to run a successful outdoor adventure guide service, or how to start a microbrewery, etc.).
However, there are so many bloggers out there that unless the business you’re writing about simply didn’t exist until very recently (such as something related to drone photography or virtual reality), it is probably being covered by other bloggers.
A better approach might be to start a business blog focused on a specific geographic area or economic region. Other than the business section of your local newspaper, there probably isn’t anybody covering business news in your area in an in-depth way, so you’ll have very little competition.
If you start a podcast to compliment your blog (highly recommended), you can begin interviewing local business and community leaders for your podcast, which will probably be a unique and exciting experience for them. They will help you promote the podcast and blog because it will be in their own interest to do so, and as long as your content is good you’ll have a devoted following of readers and listeners in no time.”
Kevin Jordan is the owner of Redpoint Marketing Consultants and the host of the Small Business Marketing Minute, a podcast about best practices for marketing a local service-based business. You can find his podcast on iTunes or on his website.
Visit Redpoint Marketing Consultants
“I’ve been blogging since 2001. I started blogging so that I could share my ideas and help other entrepreneurs get visibility for theirs too. Back then, there weren’t as many business bloggers, but I was able to meet and help many fellow entrepreneurs.
Over time, blogging became a tool for business to promote their own expertise and grow search traffic. And social media sites took over as the place to meet people and give visibility to worthwhile ideas and entrepreneurs.
But, I still think of blogging as a key way to build community.
That’s why we write our content with our audience, not for them.
We tell our partners that our marketing channels – of which the blog is our primary one – are their marketing channels. If they have a message they want to get out about something they are doing, they are welcome to leverage our channels.
We also ask others to contribute to our content. So far, more than 900 people have done that.
As a result of our approach, we’ve grown our traffic from just a few thousand sessions per month to 50,000 and have built our email list to 32,000 subscribers. We’ve also helped our partners generate 10s of thousands of visitors and leads.
Being collaborative has paid off for us and our community.
If you’re going to blog, don’t just make it about your company or achieving your goals. Create community goals too. If you put your community’s goals first, you’ll find that the benefits accrue to you too.”
Now the CEO of Databox, a tool that helps companies monitor, improve and report their performance by pulling in performance data from other software, Peter Caputa is a serial entrepreneur. He is most well known for building the HubSpot Agency Partner Program from nothing to $100M+ in annual revenue.
Visit Databox
“More than any other tips that I can provide, the most important things that I can impart is that you have to make it easy for people to write. If one of your salespeople isn’t contributing to your blog, meet with them and talk about potential topics. I always try to make topics based off of the things they are working on, or that they have experience with.
Remember, contributing to your business blog is unlikely to not be in the job description for your writers. For that reason, it takes proactive effort to make sure everyone has a topic that they can write. Last thing to keep in mind is that blogging takes a while to drive results. Revenue River has been blogging very seriously since 2013, and we’ve grown our blog traffic significantly over that time.”
I'm a hard-working and goofy digital marketer that's passionate about history, soccer, snowboarding, and too many other things to list off here.
Visit Revenue River
The best way to build a blog is to stay regimented. When you’re building a business blog, and your income depends on the success of the blog, staying regimented is especially important. For example, you need tools to help you. Can you afford the tools? Are you on a shoe-string budget? I use these tools to help me promote my content. These tools are all free.
You also need a way to get people to opt-in to your email list. The best opt-ins are the most creative and not downloadable. I published an article explaining how to get 1,000 subscribers to your email list within a week. These are my top tips for building a business blog.
Janice Wald is an author, a freelance writer, a blogger, and a blogging coach. She blogs at MostlyBlogging.com where she shares tips for bloggers and marketers. Follow her over to Mostly Blogging and get a free downloadable of 123 free tools to save you time.
Visit Mostly Blogging
“I have many tips on building a successful business blog. They include:
There are more, which I am sure will be shared by others in this round-up, but these are my best pieces of advice when building a business blog.”
Lorraine Reguly, B.A./B.Ed., is an English teacher-turned-freelance writer and editor for hire. She is also an author AND helps others become authors! Lorraine gives Wording Well subscribers a free e-book, too: 20 Blog Post Must-Haves. Pick up your copy today!
Visit Wording Well
“Building a successful business blog is a big challenge these days. You are now competing against tens of thousands of other business blogs in all niches run by other dedicated entrepreneurs, ambitious small businesses, and global corporations with vast resources.
Aside from consistently creating exceptional unique content and building up your social media following, you’ll need to build a lot of high-quality backlinks. Getting natural backlinks from respected websites in your niche will improve your blog’s Google rank so you can generate the necessary organic traffic to compete in a crowded and cut-throat market.”
Mike Schiemer is a digital marketing manager, sought-after consultant, award-winning blogger, and author of The $10 Digital Media Startup.
Visit Bootstrap Business
“The keys to having a successful business blog are threefold:
If you do these 3 key activities, you’ll gain a competitive edge and attract customers and clients with free, organic traffic. You’ll be able to reduce ad costs and do content marketing to set your business apart. You’ll also be seen as a thought leader in your field because of that content.”
Sue helps bloggers make money with their blogs so they can work at home, be their own boss and spend more time doing what they love
Visit Successful Blogging
“There is no right formula for building a successful blog. But, I’ve built two business blogs that have helped me make a living as a professional writer and blogger. Each blog had a completely different plan and strategy to grow.
My freelance writing blog, Elna Cain, started with the idea of making money. I opened up a freelance writing service and created a blog. It soon turned into helpful advice for new writers.
So, while I was collaborating on big projects with influencers and small business owners by providing content for them, I was in the works of monetizing my freelance writing blog. I did this by providing coaching first and then some affiliate marketing. I stopped coaching as I was limited on time and focused on creating a course for writers.
While this has helped me generate income, what really helped with positioning my blog as the place for freelance writing help was networking with bigger bloggers, guest posting and being featured on popular sites like Freelance Writing.
A big mistake I did with this business was do nothing after that! I continued to land freelance writing projects but I did not create any more courses or products, until recently.
My goal for this blog is to create two more courses and more tripwire products and guides. Takeaways for building a successful blog:
My other blog, Twins Mommy, was more of a passion project when I first started. I started this blog with the intention of building a blog the “traditional way.”
What this meant was focus on affiliate marketing since many bloggers learn towards this monetization method first.
At first, I wasn’t invested in this method and wasn’t successful. I signed up for affiliate programs I used and placed my links in various posts. I didn’t make any money doing this.
It wasn’t until I focused on promoting my affiliate products in a post that I suddenly generated income. I created tutorial posts and guides based on the product I was promoting and this has helped me generate income.
I moved into product creation a year later and have created several products and am working on more. The plan I focused on with growing Twins Mommy was:
But I have a bigger overall plan. My business plan for this side of my business is to build blogs up. I’ve secured more blogs and am slowly growing their traffic. Tactics I’m using:
A challenge I have with one of my blogs is trying to grow my income using Amazon affiliate marketing. This tactic isn’t generating enough income per month and I have to switch tactics from income generating to traffic generating for one of my blogs.
I think for any new entrepreneur, you have to look at building a business as a series of steps and challenges. You will succeed and fail many times. But, learn from those mistakes and use them to grow from!”
Elna is a biz strategist and freelance writer. I help mamas make money blogging by sharing tips to grow your blog, income and list.
Visit Twins Mommy and Elna Cain
“The biggest challenges when building a successful business blog are that there is usually a lot of competition and it takes time for a new blog to establish authority and attract an audience. It may take more than 12 months for that business blog to gain the authority it needs in order to compete with those who are already successful.
At the beginning your competitors seem unbeatable: they have their own audience, email list, social media following, budget to spend on PPC and they’re on the first page of Google…
You can outrank them if you have the persistence. It will be a marathon of creating better content than them and building links to your site on a weekly basis. If you’re not a leader in your industry, nobody is linking to your blog, you have to build the links yourself.
In a nutshell, create the best content that responds to user’s intention and build links to your articles and home page. Slowly but surely your blog authority will start growing and you will start ranking for some keywords on Google.”
Georgi Todorov is a digital marketer. He recently started his own blog about digital marketing called DigitalNovas. His passion is to help startups grow and thrive in a competitive environment. Hit him up on Linkedin or Twitter under @GeorgiTodorovBG.
Visit DigitalNovas
Any business should aim to build their blog into an authoritative resource around the industry they’re serving. Think of companies like Canva, Hubspot, Groove. But tips and tutorials aren’t the only things they should be doing. The most successful business blogs have a very personal element to them, where the founder will share what they’re doing to grow their business.
It may not be content that directly targets their target customer, but it’s a great way to get links and social shares. This type of content can also lead to opportunities like being invited to speak at conferences or tell their story in podcasting interviews, all of which help build strong links.
Chris Lee is an SEO consultant with a decade of experience, and founder of RankXL, an SEO blog.
Visit RankXL
“It’s always important – and challenging – to find the right tone while also getting straight to the point. The main reason people read business blogs (especially if they’re going to find yours through Google) is to get quick answers to problems. This is why so many blog posts start with “How to…” So it’s essential that your posts are clear, with good headings and not too much waffle.
But at the same time, you want your blog to stand out, to feel special, and you also want to enjoy writing the thing. And you’ll quickly get bored if your posts have no feeling or humor in them.
When you set out, think about what you want people to do with your posts. Chances are, you’re giving advice and tips. So it’s crucial that you write in a straight-forward manner. But you can still leave room for fun. Jokes and informal language do have a place in business writing, just as long as your posts are still functional first and foremost.”
Patrick Whatman is Head of Content at Mention. He lives in Paris, loves music, and writes his own brand of cultural criticism for fun. Tweet him @mrwhatman where he mainly talks digital marketing, American sports and New Zealand trivia.
Visit The Mention Blog
There’s one key secret to having a successful business blog and it’s this – you have to be so in love with helping people and teaching people that you would write the blog even if it didn’t help your business or career.
It’s that simple. If you don’t have that kind of passion and drive, then there’s no way you’ll write enough to break through the clutter of the gazillion other blogs out there. And there really are a gazillion. I’m not kidding.
Jamie Turner, Author, Speaker, and CEO of 60SecondMarketer.com
Visit 60 Second Marketer
“You have to work hard at your blog to make it a success. You must work with others by networking and collaborating.
You have to invest lots of time and some money to become successful. Marketing is NOT free. That is a misconception. Marketing is a big part of blogging if you want it to be successful.
My biggest challenge is to market myself. I find it hard to promote myself and need to get over that hurdle. I tend to be shy online.”
Been in the newspaper business since 14 years old. Began as a typist back in the day to a graphic designer. Later became a multimedia consultant. Worked in online business for the past 7 years. Webmaster, blogger and social media buff.
Blogs on many platforms and on several blogs. WordPress.com, WordPress.org, Blogger, and more. Mentioned on Huffington Post in “How to Tweet Properly for Increased Traffic and Profits”, January 2018.
Visit Inspire to Thrive
“A recent marketing report said, nearly 50% of business buyers view 3-5 pieces of content before engaging with a sales rep. Companies that posted 16+ blogs per month got almost 3.5x more traffic than companies who published less than 5 posts. This alone says what you are missing if you aren’t blogging!”
Roberto Garvin, Co-founder, Pushflew.com/Mofluid.com
Visit Pushflew
Roundups – just like this one – are an excellent way to create top quality content that people will want to share and link to. For one, people who are mentioned will want to share it with their network, but as well as that the multitude of answers will provide a valuable resource that people will find genuinely useful.
One great way to build an expert roundup is by sending out a HARO request – which suitable parties can respond to. All you have to do is select the responses worth using and include them.
Bonus tip: to promote it, create a mailing list based on similar content and send out a mail merge letting people know about your awesome new post.
Izaak Crook is a Digital Marketing Executive for AppInstitute, a SaaS App Builder platform that allows anyone to create their own iOS and Android app without writing a single line of code.
Visit AppInstitute
“Know your audience! You have to identify and clearly define your buyer personas before you start blogging. Who is your ideal customer? Job title? Company size? Gender? Age? Location? Interests? Education? Knowledge in this space? Pain points? Challenges? Goals? Decision maker or influencer? Budget? Where do they go for information? What do they value? What do they do in their spare time?
I see so many people skip this step, but it is crucial. Once you know who your target audience is, write every blog post with them in mind. Speak directly to them. Use language they use and understand. Answer questions they have. Explain concepts they might not understand yet. Solve problems they face. Offer them value.”
Sarena works with a team of talented writers and editors and together they craft compelling content that helps client companies attract prospects, generate leads, and drive sales. With a degree in communications, a number of content certifications under her belt, and a wealth of marketing experience, Sarena lives and breathes content marketing and has a passion for helping businesses produce cost-effective, original content that their customers actually want to read.
Visit Westman Editorial
“Write content that people actually want to read. Sounds obvious, but too often people write about topics that they think are interesting, before doing any initial research. Here are a couple of proven ways to find out what people are interested in:
Maggie Aland is a staff writer for Fit Small Business and editor of the Reviews section. She also writes on a variety of marketing topics, ranging from newspaper ads to how to market your business on Facebook. Before joining Fit Small Business, Maggie worked as a marketing associate at a niche publishing company. There she was responsible for determining the marketing plan and keeping up with the budget of 10+ B2B products. Her experience includes email, direct mail, social media, events, and more. When not editing or writing, you can find Maggie looking for the best brunch spots in NYC.
Visit Fit Small Business
“Create collaborative content with non-competing companies that serve the same audience as yours. Sometimes we can focus on working with companies too close to ours, but that doesn’t actually expand your reach as much as going outside your own corner of the internet a little bit.”
Brittany Berger is a writer and content strategist for SaaS companies and leads a community of online business owners who are writing their own productivity rules
Visit Brittany Berger
“Most businesses immediately focus on news & company announcements when they start their blog.
And while these types of posts definitely have their place, you need to create a more diverse content strategy.
Your blog is a platform to grow an audience that can, in turn, help your business flourish. And you’ll grow that audience will grow so much faster if you publish content focused on solving their pain points.
Start off by putting together audience persona’s so you can get an idea of who your ideal reader is. Then use it to plan a diverse editorial calendar focused on content that solves their pain points.
Just don’t forget that a content calendar isn’t the same thing as a content strategy. The content you publish needs to be underpinned by a strong strategy that ties everything together.
For a better idea of how this process works, check out my post on persona-driven content.”
Adam used to manage the content marketing efforts for brands earning well over 8 figures in annual revenue. Now he teaches bloggers how to create a blog that thrives in a noisy online world.
Visit Blogging Wizard
Nowadays, writing content for your website is not an option–it’s a must. Follow the expert tips above so you can start building a successful business blog.
It doesn’t matter how big or small your business is. With the help of a website, you’re one step closer to achieving your goals. The next step is to build a successful business blog.Business blogging ...
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Here's some blogging advice that our digital ravens observed from around the web recently:
You’re getting ready to launch a blog for your business. Most often, this happens as part of a larger website overhaul. Maybe you’re already revamping your site, and while you didn’t have a blog on your old site, you’re ready to start a content marketing strategy with your new website.
Or maybe you used to blog more, but fell off the wagon. Now you’re refreshing your blog page to make it look more modern. The question is: Do you need to have a backlog of content before you launch?
The answer, as so many things in life, depends on your circumstances. If you’re launching a new blog, relaunching an old blog, or in the middle of redeveloping your current blog, your strategy will vary. Here’s our breakdown of what you should do in each of those circumstances.
Some businesses want to build up a backlog of blog content so they can launch with more of an “impact.” In general, I think this is a misguided way of thinking about a business blog. You aren’t Netflix; no one is waiting with baited breath for your content to drop.
Building a blog backlog is all well and good so long as it doesn’t prevent you from publishing your content right away. However, if you’re done developing your blog, there’s no reason to wait. In fact, doing so only delays your ability to rank for keywords.
As we’ve said before, it usually takes about 6 months for blog content to begin ranking organically. If you delay the launch of your blog for a month or two just to build up a backlog, you’re only prolonging that period. And by the time visitors do start coming to your blog through organic search, you’ll already have built a backlog from your blogging.
If you blog once a week, it will take two months to create a content backlog. The only question is whether your content is available on your blog during those two months as you write it. For me, the answer is a pretty obvious “yes.”
That said, if your current website and it's blog are under development, or if you’re revamping an existing blog page, this time is a perfect opportunity to begin building a content backlog for your blog.
After all, the main reason to launch your blog with a content backlog is that it adds immediate credibility to your archive. If someone comes to visit your blog page and they only see one or two posts, the lack of depth to your content catalog will be somewhat anticlimactic. On the other hand, if you already have a page or two in your content archive, it’s a signal that you can speak authoritatively on the subject.
On its own, this reason isn’t important enough to justify building up a pre-launch content archive. But if you’re already waiting for your website or blog page to undergo development, then it’s smart to use that time to create your backlog.
For our clients, we usually like to launch their websites with 4–8 blog posts. This fills up the content archive and gives those initial blogs an early chance to start ranking.
Blogs from the past might come with baggage—a mixed bag of old content that may or may not still be valuable along with some true gems. If you have this, great! Having a content archive that goes back a few years looks good for your blog, even if older posts are a big sporadic.
You should clear up anything that is irrelevant or so dated that it would make you look bad. For instance, if you used your blog to post old company announcements, job listings, new hires that are now hold hires, etc., it’s good to delete these. Similarly, posts that contain information that is no longer accurate should go.
But do keep the pieces that have aged well, and if you can import them with their original publication dates, all the better. If for whatever reason you’re importing blog posts individually, it’s not strictly necessary to keep their original publication dates, but it does look good if you can. Just make sure you don’t publish them all on one day.
After you go through all the trouble to design and launch your new blog, it is important that you maintain a regular posting schedule for three reasons:
Launching with a content backlog for a blog is far less important than posting regularly once you do launch. With regular posting, you will have a content backlog in a matter of weeks anyway. Without regular posting, your blog launch won’t mean anything, because your blog won’t last.
You’re about to launch a blog for your business. How much content should you have first?You’re getting ready to launch a blog for your business. Most often, this happens as part of a larger website ov...
